Beyond Ideology: How AI and Data Are Rewriting the Animal Proteins Debate

Leggi l’articolo in italiano Are animal proteins really the climate’s “number one enemy”? For years, the debate was framed in simple, polarized terms: climate on one side, meat, dairy, and livestock on the other. But today, advanced data, new scientific metrics, artificial intelligence, and satellite monitoring systems are revealing a far more complex reality. The […]

When meat becomes the new tobacco

Read the article in Italian To ‘save the planet from cows’ and people from obesity and cardiovascular disease, Amsterdam has turned food into the ‘new tobacco,’ banning the advertisement of meat. The result? No health benefits, but less choice, less evidence-based policies, and increasing pressure on traditional food systems and European SMEs. What is happening? […]

The EU’s Proposed Ban on “Meaty” Names for Plant Based Alternatives: Consumer Protection, or Protectionism?

Leggi l’articolo in italiano A new legislative proposal by the European Commission (‘EC’) aims to reserve terms like ‘bacon’, ‘ribs’, and ‘chicken’ exclusively for animal products, igniting a fierce debate between traditional producers and the booming plant-based industry. Background In recent years, the market for plant-based foods mimicking the look, texture, and names of traditional […]